Afrobeta plays the kick-off party at Grand Central on Saturday. (photo by Daniel Sannwald)

Today officially kicks off the third annual “Miami Live Music Month” — though, if you read this and other local sites, you already know that there’s plenty of live music here, every month. Still, we’re behind this effort. Despite other past fly-by-night events mostly backed by outsiders (see: the short-lived, disastrous “Miami Music Festival”), this booster effort is locally grown. Sponsored by the Greater Miami Convention and Visitors Bureau, the month is less about a specifically promoted event and more about boosterism for events and venues already going strong.

In other words, Miami Live Music Month exists largely as a welcome extra shot of advertising and promotion, with a special dedicated web site and various campaigns going. Perhaps wisely, the campaign and its web site focus largely on highlighting more general-interest, family-friendly events — a NASCAR concert on the beach, the Miami Jazz Fest — rather than catering towards scenesters. The latter camp already knows where to go, anyways, though the Miami Live Music Month web site has done a pretty good job linking to all of the

There’s at least one event on the horizon, though, that should appeal to the Salty Eggs demographic. The first is an official kickoff party this Saturday, November 3 at Grand Central. It’s billed as “the first annual Miami Live Music Month kickoff event” because, well, they didn’t actually have a kickoff party last year. The opening acts comprise some of the city’s favorites: DJ Bonnie Beats, Radioboxer, and Afrobeta, but the icing on top is a headlining set by Swedish electro-pop duo Icona Pop. (Tickets are $15.)

Gone, this year, though, is the party bus the bureau sponsored the past couple of years, which would shepherd revelers from venue to venue on certain designated nights. With Sleepless Night no longer happening, either, there won’t be any pop-up concerts during that event, as there were last year.

So, maybe this is all a “PR stunt,” as the bureau itself called the month in its own documents. It’s still one we can get behind, though. The Miami music scene perpetually needs all the advertising power it can get. So if a few people are spurred to check out the scene after landing at the Miami Live Music Month site, we’re for it.

Miami Live Music Month Kick-Off Party, with Icona Pop, Radioboxer, Bonnie Beats, and Afrobeta. 9 p.m. Saturday, November 3 at Grand Central, 697 N. Miami Ave., Miami. Admission is $15; age 18 and up. Call 305-377-2277, or visit grandcentralmiami.com

Grand Central, Greater Miami Convention and Visitors Bureau, Miami Live Music Month